Privacy

Privacy Policy

Align’s privacy policy covers the collection, use and disclosure of personal information that may be collected by Align whenever you interact with Align, such as when you visit our website, or when you call us. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Align, and we go to great lengths to protect it.

Why we collect personal information

 

We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest announcements and events that you might like to hear about.

 

What information we collect and how we may use it

There are a number of situations in which your personal information may help us give you better products. For example, we may ask for your personal information when you’re discussing an issue on the phone with an associate, registering for a seminar or participating in an online survey. When you interact with Align,  we may collect personal information relevant to the situation, such as your name, postal address, phone number, email address and contact preferences.

We also collect information for market research purposes to gain a better understanding of our customers and thus provide a more valuable service. We collect information regarding customer activities on our website.This helps us determine how best to provide useful information to customers and to understand which parts of our websites, products and Internet services are of most interest to them.

We may use personal information to provide products that you have requested as well as for auditing, research and analysis to improve Align’s products.

When we disclose your information

 

Align takes your privacy very seriously. Align does not sell or rent your contact information to other marketers.

Within the Align Group

 

To help us provide superior service, your personal information may be shared with legal entities within the Align group globally who will take steps to safeguard it in accordance with Align’s privacy policy.

With our service providers, vendors and strategic partners

There are also times when it may be advantageous for Align to make certain personal information about you available to companies that Align has a strategic relationship with or that perform work for Align to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfil customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

How we protect your personal information

 

Align takes precautions — including administrative, technical and physical measures — to safeguard your personal information against loss, theft and misuse, as well as unauthorised access, disclosure, alteration and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure Web browser.

Integrity of your personal information

 

Align has safeguards in place to keep your personal information accurate, complete, and up-to-date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information is accurate, complete, and up-to-date by requesting this via email .

 

Cookies and other technologies

As is standard practice on many corporate websites, Align’s website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customise your experience and provide greater convenience each time you interact with us.

Please note that certain features of the Align website will not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data.

We use this information, which does not identify individual users, to analyse trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Align will not use the information collected to market directly to that person.

In some of our email messages we use a “click-through URL” linked to content on the Align website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.

Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that we’re only sending messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. 

Our companywide commitment to your privacy

 

As we said, Align takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Align employees and strictly enforce privacy safeguards within the company. In addition, Align supports industry initiatives — such as TRUSTe — to preserve privacy rights on the Internet.
Align’s website has links to the sites of other companies. Align is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

Privacy questions

If you have questions or concerns about Align’s Customer Privacy Policy or data processing, please contact us.

If you notify us that you do not want us to use your information for a particular purpose, we will not do so.

Align may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.